The over-arching goal of RapidStart CRM is to help a lot of partners get a lot of customers get turned up quickly on Dynamics 365, with enough value that they will renew their subscription and not “churn”.
Our path to this goal is through-partners, by enabling them to confidently offer CRM to their new and existing customers, in an affordable and risk free way.
How we accomplish this is a longer story…
RapidStart CRM is a combination of a Solution (CRM Addon) and a service component, which combined represent a “RapidStart Deployment Model”. Why couldn’t this just be a one-size fits all Solution? Because that could never reach the value “Tipping Point” for an end customer.
Every business is different. There is a lot of room between a one-size-fits-all approach and a full custom deployment. Out of the box, Dynamics 365 would be considered a one-size-fits-all solution, but out of the box it actually fits no customers very well. RapidStart CRM lands between these two extremes.
The initial equation we had to solve for was: What is the minimum degree of customization that is required to reach the value Tipping-Point for a customer?
Unlike SharePoint Online, which for most Office 365 users is included with their subscription, Dynamics 365 is a separate cost that stands alone and must be justified individually.